While interning at Wray Ward, a full-service creative agency, my team and I completely rebranded a local nonprofit. Formerly known as Girls Rock Charlotte, this organization needed a new name, logo, website, and everything in between to better align with their core values and beliefs.
TARGET AUDIENCE PERSONAS
BRAND NARRATIVE
NAMING CONCEPTS
After brainstorming many potential new names, we narrowed it down to a few options that could be separated into 3 distinct "buckets." I presented these 3 naming concepts to the client, who ultimately decided on one new name: We Rock Charlotte.
